How To Get Massive Back Links To Your Site? (Part II)

In one of my earlier articles, I had talked about the importance of getting lots of back links to your site in order to rank well in the search engines. Building links is also known as Off Page Optimization.

Websites that link back to your site and the page rank of those websites are important. Linking with irrelevant websites dont count with the search engines and is a wasted effort. How do search engines decide about the relevance of the website linking back to your website?

Search engines also consider the anchor text used in linking back to your site. For example, if your website is about dating than the anchor text: dating tips may be given more importance than the anchor text: recommended website.

Search engines also like to take into account the page title of the site page that is linking to your site. Some sites are considered to be authority sites by the search engines. Back links from authority sites are very valuable.

In nutshell, you have to be careful in deciding about the websites that should link back to you. Those websites should be related to your sites niche. They should be considered as authority sites and the anchor text used to link back to your site should contain your site related keyword.

In other words, getting lots of back links from authority sites is what counts with the search engines. How to get lots of back links from authority sites?

You must have heard about social book marking sites and how they work. Social book marking sites like digg, stumbleupon, furl, del.icio.us, propeller etc are considered as authority sites by search engines especially Google. Most of these social sites have a page rank of 6+.

If you can bookmark your website on these sites, you can get lots of quality one way links. Dont forget, many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.

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